Internet Marketing Expert Eben Pagan Show You How To Prove To The Prospects Who See Your Advertising That You Can Get Them Real Results In These Marketing Notes From His Traffic Intensive Seminar
Hey You,
It’s Lewis a.k.a. Nerd #2.
I’ll consider you a genuine advertising ninja if you master what you’re going to see today.
No one who calls themselves an internet marketing expert teaches the core truth about how to get traffic with the exception of Eben. Yep. I said it. And I believe you’ll
How to capture your perfect prospects attention
say it too after you’ve read this.
And what’s awesome is learning how to do what Eben shows you here is easier than learning all the techno mumbo jumbo and super tools you see out there and I guarantee it will work for you in any business you’re in and any media you spread your message with – not just internet marketing.
Let’s get this party started . . .
Richard Bandler and John Grinder back in the 1970’s founded NLP by going out and studying the therapists like Fritz Perls, Virginia Satir and Milton Erickson who were getting results with their clients.
Richard and John found commonalities in what they were doing and fused them together into what they called Neuro Linguistic Programming.
The study of the structure of the human experience is one label that’s been put onto NLP – The process of how we learn and respond to life.
In NLP one of the things they teach is that if you want to get something done in life, you set up the conditions so that it’s more likely that you’ll get what you want.
Part of doing that is forming a clear outcome and describing exactly what it is that you want. And of course you build in flexibility so that if what you’re doing isn’t working, you can change your approach.
Evidence Procedure is what really interests Eben in the light of marketing and NLP.
An evidence procedure is all about being able to tell if you’re getting closer to an outcome or not. So say you wanna lose 10 pounds and you cut out a picture of a bodybuilder and put your face on top of theirs so you’re real clear about what you want. You figure out the way to lose the weight with exercise and training and you get yourself motivated to start but the question is, how do you know if you’re getting closer to your outcome?
Your evidence procedure might be that you step on a scale every day and then you record onto a calendar and a chart the measures your progress and you’ll be able to see the trend line. If it’s going down, you’re on track. If it’s going up, then you know you need to change something. This is your evidence procedure.
Most people when going for an outcome won’t go to this extent of having an evidence procedure that’s measurable and verifiable and as close to a fact as you can get.
Humans need to meet with each other and find commonality where we agree if we want to get any kind of progress
You need to explain and communicate these things in a way that the other person understands and appreciates.
We’re so good at talking in general terms like health, love, relationships, and money which are about as broad as you can get. We talk about them knowing what they mean to us from all of our life experiences and we assume people know what we mean.
When we don’t do this, we avoid connection with another person. So in your advertising and marketing, you want to try to communicate in a phrase, an opening line or a headline, a subject line or a link, you want to be saying
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