
"My salesletter's fundamentals are solid but it seems as if it's the clueless lover who thinks he's doing all the right things to give his woman pleasure but in reality... nothing is happening for her."
Hey You,
It’s Lewis aka Nerd #2.
You ever wonder why if you’ve covering all the bases of what should be included in a salesletter – you’ve grabbed attention, shared lots of “you” oriented benefits, relieved the prospect of risk and asked for the order – why all of this advice you’re following from your copywriting course designed to show you how to write a sales letter isn’t helping your copy convert at a higher percentage?
“I used everything the damn book said you needed to, and yet my salesletter just lays there like a dead log in the heat of the moment when someone actually lands and starts moving up and down on it.”
I’ve been in this place (but not for long). Maybe you have too. Probably the opposite way you’d like to feel about your hot little babe of a salesletter, right?
The reason I say I’ve been in this place before, but not for long is because I’m a nerd. I LOVE learning. And I hate looking bad in front other people. This my friend, is a recipe for mastery.
See, maybe you didn’t have all the time I did to study all the pro’s like Bencivenga, Halbert, Makepeace, Carlton and Kennedy AND THEN take hours and hours and hours actually using what I learned writing copy.
Do you wear all the hats in your itty bidniz?
Are you the website designer, the accountant, the customer service desk, content creator AND the copywriter for not only the salesletters but also the auto-responders, the articles, and the blog posts?
Tough place to be, right?
How you supposed to be all ninja at writing salesletters when you’ve barely got time to go to the bathroom? *Sigh*
Well, I got good news for ya.
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