See How Internet Marketing Experts Ryan Deiss and Mary Ellen Tribby Create Compelling Content That Attracts Attention and Money In These Killer Blogging Marketing Notes On Their Inbox Empire Course
Hey You,
Rest assured that you're in for a treat here
It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.
Mary Ellen Tribby and Ryan Deiss are masters at turning content into money. When they speak on this topic, I listen. And this is why I took notes on the gigantic beast of course that is “Inbox Empire”.
Mary Ellen Tribby became famous as the CEO of Agora Publishing steering this information marketing company to a point where they were hauling in $350 million dollars a year (a ton of this profit generated on the back of their ezines – www.EarlyToRise.com, www.dailyreckoning.com, and more).
Then, she left there to start her own information marketing business and built up her www.WorkingMomsOnly.com list to 25,000 people in one year by herself. And now most of the staff consists of only accounting and customer service people.
The content/articles delivered by Working Moms Only is in the format you’ve probably known as a Ezine – a grouping of articles sent to your email address. Her and Ryan don’t call it an Ezine but instead refer to it as an “Inbox Magazine”.
Writing content and making money as result of doing so in this kind of business is simple to get rolling…
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I just had this Question Posed to me….
I just checked out internet marketing expert Ryan Deiss’s sales video for Video Sales Letter Formula
…He blatantly says that long copy’s dead – and that video is the only way to go these days.
He also throws out some figures saying once he ditched long form sales letters, his conversions
went from 2.1% to 6.9%, which he discovered from sending equal amounts of traffic to a
split test of video vs. long copy. What do you think? What’s your take on this?
Here was My Response!
My personal belief is that if you don’t offer both forms, written and video, of your sales presentation, you’re asking for less conversion than is possible.
The reason I say this is based on what I’ve learned/had reinforced by Eben Pagan who’s learned from Wyatt Woodsmall about different learning styles and how to appeal to them in all of your marketing and content.
Writing content, which in essence is one of the greatest marketing tools you can use, that appeals to the 4 different learning styles should communicate…
What the information is…
Why you should care about it…
How to accomplish the outcome…
And What to do Now to start on your path to profiting from the information you’re absorbing
If
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Are regualar salesletters soon to become antique and old-fashioned?
Hey you,
It’s #2. It’s been a while but I’m back with notes from one of internet marketing experts Ryan Deiss‘s products on the…
Video Sales Formula -
3 Essential Elements
1. Headline – Needs to make a promise and give a reason to keep watching
a. You need to call it a Presentation
2. Video Sales Letter Itself
3. Buy Button
Suggestions…
1. Video Length: 12 to 24 Minutes (approximately a 6 to 12 page Sales Letter)
2. Ditch the Controls on the video player. Something you can leave is to give them the ability to Pause (they do it by clicking the video).
3. Auto Play – Not Click To Play
Crafting Your Video Sales Letter Offer:
The 12 Part Video Sales Letter Outline (Originated With David Frey) [CLICK TO CONTINUE READING]
