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Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

April 25, 2019
Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

In Part 1 of this series we talked in detail about how revealing valuable, often overlooked insights about your personal narrative allows for the following elegant and insanely effective conversion process to unfold… Step one: You take them from “They don’t know you” to “Now they know you.” Step two: You take them from “They […]

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Part 1 of 2: Why You Probably Have More In Common With Bob Ross Than You Think You Do

April 23, 2019
Part 1 of 2: Why You Probably Have More In Common With Bob Ross Than You Think You Do

If you are in the business of selling information – coaching, seminars, audio programs, books, etc. then there is a very good chance that you and the world-famous, afro-sporting artist Bob Ross have more in common with each other than you thought you did. Bob became one of the biggest stars in the history of […]

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Single Best System For Selecting The Right Copywriter

April 3, 2019
Single Best System For Selecting The Right Copywriter

While getting ready for my work this week I was listening to the “Guys We Fucked: The Anti-Slut-Shaming Comedy Podcast” hosted by Corinne Fisher and Krystyna Hutchinson. In the middle of the show, one of the women brought up the topic of going to a posh sex club in New York City. (Be on the […]

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Being The Person People Can Bet On

March 18, 2019
Being The Person People Can Bet On

“This is not a game for the most well-adjusted people.” ~Bill Parcells – Two-Time NFL Super Bowl winning coach and the only coach in NFL history to take four different franchises to the playoffs In this quote, Bill is talking about the sport of American Football. The rationale behind this statement is based on the […]

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Perfectionism Without Mental Toughness, Pragmatism, and Courage Is Worthless

November 1, 2018
Perfectionism Without Mental Toughness, Pragmatism, and Courage Is Worthless

If you’re trying to make a name for yourself in a niche it is natural to look at the established players in that realm and marvel at how much love they get from the audience they’ve gathered.  You’re no different from anyone else if you want paying customers and famous colleagues to respect and revere […]

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Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

July 11, 2018
Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

In Part 1 of this series, we unpacked the three most important lessons I learned from the Dan Kennedy Marketing To The Affluent research he revealed to anyone who wanted to know how to effectively sell products and services to the 5% of the population that holds 95% of the money. The product line that […]

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Smooth Strategy For Selling Premium Priced Products To The Affluent

June 15, 2018
Smooth Strategy For Selling Premium Priced Products To The Affluent

When is a bed worth $67,000 – $145,000 dollars? When it gives you the best sleep you’ve ever had along with bragging rights for how much you spent on it for no less than twenty-five consecutive years. That’s when. Now think about this… Can you remember where you lived and what you were doing for […]

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