The Top 5 Strategies I Learned From The Dan Kennedy Social Media Money Magnet Seminar
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 5 things you could learn from this seminar…
1. The Fundamental Asset
The relationship that you have with your list is your greatest asset. Having a list of followers means nothing if the people on it don’t care if you’re alive or not.
With social media you don’t have to be salesy. You get to show up, be cool and make friends with your customers.
On Jeff Walker’s latest opening of Product Launch formula they outsold every one in the competition because they built up the influence account with them by showing up an being cool and their list now trusts them to guide them correctly.
2. “Communicate with impact or don’t communicate at all”
You want to stand out. We’re taught to sit up and shut up at home, going through school, and on a job. But in social media if you sit down and shut up, you’re invisible. It’s not important online how many people you know — it’s all about how many people know you.
This is known as Social Capital and in the 21st century, it’s more important to build this, than your financial capital.
It’s all about motivating your fans online so that they do your marketing for you. People buy from people they know like and trust so your job online is to get people to know, like and trust you.
3. What’s the purpose of Social Networking?
It’s all about generating leads. That’s the only purpose of business using social networking. It’s one more marketing system that you can put into action. Leads solve everything.
It’s not realistic for a business owner to go onto Facebook and have a bunch of individual conversations. But there are ways that you can add value whether it’s through a status update, sharing a video, sharing an article, sending them and invite to an event, etc. You need at least three ways to add value daily.
It’s going to be really hard to make this work if you just do status updates. You’ve got to mix it up. Share pictures, share videos, share valuable links. This keeps things fresh.
James & Joey Bridges suggest you only spend 15 minutes a day on Facebook. This ends the argument of “I don’t have time.” This is something I’m guessing Dan Kennedy was in full agreement with. (If you want to see some killer notes on the Dan Kennedy Renegade Time Management philosophy that will help you manage your social media efforts, you definitely need to see this post here)
And the reason this action needs to be consistent is because “Likes” on your Facebook page count as leads
10 “Likes” a day on your page equals 300 new leads for your business for the month. And some people using what they’re showing you here are getting 45% conversion rate on these leads that are dirt cheap or free.
4. You don’t have to get permission from radio, television, newspaper, or magazine industry. You don’t have to ask or wait for anybody. We’re all publishers now and this is huge.
Making social media work for you has nothing to do with the technology. It has to do with your internal psychology. Google, Yahoo, Bing and YouTube are your publishing partners and you’re a broadcaster.
Search engines are now on the hunt for communities. They want to see you have a following on Youtube, Facebook, and Twitter. Not just a bunch of spam out there on social bookmarking sites.
Articles also have high value with Google too, so you want to take your videos and have them transcribed and put into articles. Blogs do too so you’re gonna want to take your YouTube videos and put them there. Same with podcasts.
5. Biggest Myth In Social Media: YOU personally have to do it all
You won’t find Michael Dell of Dell computers taking care of Dell Support questions or Dell care’s Twitter account. Why should you do that stuff for your company? Hire the small stuff out.
Don’t let the guru’s make you think you have to do everything. You can outsource 90% of the grunt work that it takes to be wildly successful online.
So there you have it, the 5 top strategies I gleaned from the incredible Dan Kennedy Social Media Money Magnet Seminar.
Have fun putting what you learned here into action,