See why “Bad Boy” behavior is the personal improvement trait often neglected but shouldn’t be because it is one of the commonalities in the most admirable business leaders on the planet
Everyone loves a Bad Boy whether they admit it or not.
But not everyone has same picture come up for them when they think “Bad Boy”. It’s kinda like the term “dog”.
Who comes to mind when you hear “Bad Boy” and what is the difference between a “Bad Boy” and a “Bad Man”?
I believe that all men admire the Bad Boy who doesn’t take shit from anybody, who goes for what he wants and gets it more often than not.
When I say Bad Boy, I think of Harrison Ford’s character, Han Solo, from the Star Wars movies.
THIS is what I mean by Bad Boy. Not Darth Vader. Darth Vader was a Bad Man.
The villains of any of your favorite stories, the Hitler-level bullies of life, and the petty shit weasels take advantage of people on a smaller scale are not Bad Boys. They are Bad Men.
The term “Bad Boy” to me is synonymous with the term “Hero”.
Let me explain why . . .
What Makes A Bad Boy A Bad Boy?
Can you remember how Han Solo carried himself in the Star Wars movies?
Maybe it’s been a while so let me refresh your memory with a description of a bad boy that fits him perfectly, through the eyes of women who write romance novels.
“Dangerous Men and Adventurous Women” was authored by multiple women who write romance novels but the main name on the front of the book is Jayne Ann Krentz.
Depending on where you get your information 35-50% of all books sold are romantic fiction. In this book best-selling romance novelists uncover the success of the genre and the tremendous appeal of these books to women.
Take a glimpse at their avatar, their vision for who the ideal bad boy hero in their stories is . . .
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What Are The Top 3 Lessons I Learned From The Dan Kennedy Advanced Coaching and Consulting Course?
The Dan Kennedy Advanced Coaching and Consulting Seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to get clients, keep clients, and get the maximum amount of money from each client.
Use what you learn here if you don’t want to be broke and forced to ride public transportation with this guy
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 3 things you could learn from course…
1. Ignore traditional norms about coaching & consulting
The norms are rooted in:
Hours for dollars culture: There’s no leverage in this because no matter how much value you give, your earnings are capped. The client ultimately will view it as overpaying as they will compare hours for dollars. Eventually everyone is unhappy so instead sell them the money at a discount.
Academic orientation: People get hung up on certifications and letters after the name – Nobody cares about it other than the people signing the certificates.
Ladder thinking – Always be sticking a ladder in front of your clients because
people will always climb them but NEVER stand in front of one yourself. Ladders are for controlling people e.g. boy scouts of America has a ladder purely for controlling kids & parents.
The norms are mired in poverty thinking: You should be only able to make so much an hour – Our clients make X then we should earn Y – Your monetary compensation is based on the actual value provided as defined by the recipient ( not you ) and what you can get
Coaching has to do with your attitudes about yourself & money, how big your balls are and your ability can keep a straight face when you ask for the cash. This is all self-image related.
Every other business runs itself in relation to price i.e. a multiple of cost. This doesn’t exist in coaching and the info business.
2. What do clients believe ( “know” ) about you [CLICK TO CONTINUE READING]
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In these marketing notes from the Dan Kennedy Super Conference you’re about to see the five levels of transformation that lead you from being a fearful and broke business owner to being a wealthy business owner who reigns supreme in any market they choose to go into
In the Dan Kennedy universe of customers there are businesses in a WIDE varying degree of diversity.
So naturally an objection he has to deal with is that of, “My Business Is Different.”
All markets divide into niches and subcultures. Everyone belongs to at least one niche (occupation, vocational, business) or multiple niches (hobby, interest, personal preference) and at least one sub-culture.
He’s got people in his buyer universe who are doing well for themselves thanks to what they learn and use of Dan’s teachings that own sewing machine stores, a guy who builds self-cleaning fish aquariums, a financial psychic, a woman who sells only collectible items for lovers of Scottish Terriers and even more that are unique.
And then he’s got the customers who are kicking ass and taking names with what he teaches in markets and niches that aren’t so unique like authors, realtors, sales trainers, etc.
The lesson he says this provides to you if your smart is that “My Business Is Different” doesn’t apply if you won’t allow it to.
Dan believes that it is impossible to not improve your business if you apply what you learn from him, regardless of the business you’re in.
He has found that somewhere around 80% of the people that come into the Glazer/Kennedy universe leave pretty quickly.
They miss out on the possibility to transform their business because they have zero imagination and ability to translate and adapt ideas to their business.
This means that if they’re in the construction business and they go to Dan’s Super Conference and not one of the success stories/examples they hear about isn’t about specifically about a construction business, they will feel that this seminar doesn’t apply to them.
Aside from lack of imagination, laziness gets in a lot of people’s way.
Some people don’t want to do more than 3 minutes of additional work than they’re already doing now so as soon as they see that radical transformation is needed in order to get themselves out of the hole they’re in, they retreat because they’ll be damned if any “work” is going to threaten the time they spend glued to their TV.
Not everyone welcomes transformation because not everyone is willing to put forth the effort it would take to transform.
Dan Kennedy has noticed than anyone who’s been with him for over a year is in a special arena and that the richest clients of his end up going through the following evolution . . .
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Out of The Top 4 Things I Learned From The Eben Pagan Modern Marketing Mastery Seminar Which Will Prove Most Valuable To You?
The Eben Pagan Modern Marketing Mastery seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to make sure that when your perfect prospect see’s your marketing, they have to know more and are excited for what you’re going to show them that promises to help them get away from pain and move toward pleasure.
Screw the million dollar marketing ideas! You’re about to witness Billion Dollar Marketing Ideas!
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 4 things you could learn from this seminar…
1. IT’S NOT ABOUT YOU OR YOUR PRODUCT
It’s about them and the outcome that they’re seeking.
You must stop talking about how great you and your product are/is.
You must start talking about them and their needs and the results or outcome they want or benefit they’re seeking, or else you’ll be banging your head against a wall.
2. MARKETING AND INNOVATION ARE ALL THAT MATTER – you can hire people for the rest of the stuff
Innovation is showing up with something that’s new, better, and different BUT ALSO something that solves a problem/delivers a result/gets a customer the outcome they want that wasn’t available previously.
Marketing is connecting with those people and showing them you have stuff that solves their problems, explaining it, and helping them to buy it.
Becoming a powerful marketer takes what you’ve learned about marketing, psychology, understanding the customer and uses these elements to fuel innovation. [CLICK TO CONTINUE READING]
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The Top 5 Lessons I Learned From The Scott Gallagher Marketing Local Businesses Online Course
When signs like this stop being effective, the local brick and mortar stores call Scott to learn about getting found on the interwebz
The Scott Gallagher Marketing Local Businesses Online course shows you how to show business owners how to get found by their perfect prospects online.
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 5 things you could learn from this course…
1. What doesn’t work
- Spam
- Studying the algorithm
- Engagement
- Transparency
- Exposure
What Does Work: Adding Value
- Post comments
- Blog Comments
- Forum Content
- Post quality info
- Invaluable info is useless
- Post something people want to read
Any online marketing techniques that cannot be deployed offline should not be used.
2. Website Provisions
- Measurable Goals
- Sustainable Goals
- Offer valuable information
- Evolve with time
- Maximize Conversion
- Call to action [CLICK TO CONTINUE READING]
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The Top 6 Things I Learned From The Eben Pagan Self Made Wealth Course
The Eben Pagan Self Made Wealth course shows what it takes to separate yourself from the 95% of people who end up at age 65 dead broke and dependent on someone else to take care of them.
Use what you learn from Eben to fix your money problems so you’ll always be able to afford the super size options in life
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 6 things you could learn from this seminar…
1. We are wired for a time that doesn’t exist anymore
- This leads us to consume money immediately and with credit cards we consume things we don’t even have
- Money is a recent invention
- The concept of wealth is a brand new invention evolutionary speaking
- Planning for the long term is a recent invention too
- When we moved from hunter gathers to using agriculture to feed ourselves we were more in touch with wealth such as an accumulation of a harvest but nowadays we are disconnected. Now we work for a big company and money is in banks/credit cards so we don’t get a feel for how much things are worth. We have stepped back from reality.
- We are not naturally designed very well to deal with money
2. We have unhealthy emotional relationship with money
- Most people who have not amassed wealth have two competing relationships inside of them when it comes to money- Love/hate
- They love money as it will give them what they want
- They hate money because they feel they are slaves to it
- They look at successful people and see faults with them and they are bad people
- Until we deal with internal conflict we cannot be wealthy. (see more of what Eben Pagan has to say about this here)
- Most of us spend money the same way we eat food – emotionally
We don’t do it intelligently with long term in mind. In the book “Paradox of Choice”, 93% of high school aged girls said their most pleasurable experience is shopping.
3. We have bad cultural and societal programming for money [CLICK TO CONTINUE READING]
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The Top 5 Strategies I Learned From The Dan Kennedy Social Media Money Magnet Seminar
Learn how to not make a mess while having fun with your social media marketing
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 5 things you could learn from this seminar…
1. The Fundamental Asset
The relationship that you have with your list is your greatest asset. Having a list of followers means nothing if the people on it don’t care if you’re alive or not.
With social media you don’t have to be salesy. You get to show up, be cool and make friends with your customers.
On Jeff Walker’s latest opening of Product Launch formula they outsold every one in the competition because they built up the influence account with them by showing up an being cool and their list now trusts them to guide them correctly.
2. “Communicate with impact or don’t communicate at all”
You want to stand out. We’re taught to sit up and shut up at home, going through school, and on a job. But in social media if you sit down and shut up, you’re invisible. It’s not important online how many people you know — it’s all about how many people know you.
This is known as Social Capital and in the 21st century, it’s more important to build this, than your financial capital.
It’s all about motivating your fans online so that they do your marketing for you. People buy from people they know like and trust so your job online is to get people to know, like and trust you.
3. What’s the purpose of Social Networking?
It’s all about generating leads. That’s the only purpose of business using social networking. It’s one more marketing system that you can put into action. Leads solve everything.
It’s not realistic for a business owner to go onto Facebook and have a bunch of individual conversations. But there are ways that you can add value whether it’s through a status update, sharing a video, sharing an article, sending them and invite to an event, etc. You need at least three ways to add value daily.
It’s going to be really hard to make this work if you just do status updates. You’ve got to mix it up. Share pictures, share videos, share valuable links. This keeps things fresh.
James & Joey Bridges suggest you only spend 15 minutes a day on Facebook. This ends the argument of “I don’t have time.” This is something I’m guessing Dan Kennedy was in full agreement with. (If you want to see some killer notes on the Dan Kennedy Renegade Time Management philosophy that will help you manage your social media efforts, you definitely need to see this post here)
And the reason this action needs to be consistent is because “Likes” on your Facebook page count as leads
10 “Likes” a day on your page equals 300 new leads for your business for the month. And some people using what they’re showing you here are getting 45% conversion rate on these leads that are dirt cheap or free.
4. You don’t have to get permission from radio, television, newspaper, or magazine industry. You don’t have to ask or wait for anybody. We’re all publishers now and this is huge.
Making social media work for you has nothing to do with the technology. It has to do with your internal psychology. Google, Yahoo, Bing and YouTube are your publishing partners and you’re a broadcaster.
Search engines are now on the hunt for communities. They want to see you have a following on Youtube, Facebook, and Twitter. Not just a bunch of spam out there on social bookmarking sites.
Articles also have high value with Google too, so you want to take your videos and have them transcribed and put into articles. Blogs do too so you’re gonna want to take your YouTube videos and put them there. Same with podcasts.
5. Biggest Myth In Social Media: YOU personally have to do it all
You won’t find Michael Dell of Dell computers taking care of Dell Support questions or Dell care’s Twitter account. Why should you do that stuff for your company? Hire the small stuff out.
Don’t let the guru’s make you think you have to do everything. You can outsource 90% of the grunt work that it takes to be wildly successful online.
So there you have it, the 5 top strategies I gleaned from the incredible Dan Kennedy Social Media Money Magnet Seminar.
Have fun putting what you learned here into action,
Dexter Abraham
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