The Top 3 Things I Learned From The Eben Pagan Guru Product Plan Seminar
The Eben Pagan Guru Product Plan Seminar shows how to test product ideas quickly online while investing little money so that your success is all but guaranteed.
Use what you learn here to make sure your perfect prospect goes gaga for your products
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 3 things you could learn from this seminar…
1. The Underlying Formula
- The customer doesn’t want products or techniques – they want an outcome!
- People want value. The way we offer them value is in the form of results which is in the form of our info products
- We are not selling info – we are selling results
- Selling a tangible, measurable result that the person can expect to experience in the real world dramatically increases the price you can ask for your product
2. What is value?
- Value is something that a person receives from someone else that they perceive will make their life better, solve a problem or give them a result they want
- Utility & incentive
- Utility – the actual satisfaction value someone gets when they consume something
- Incentive – the expectation of some utility or satisfaction from something
- Value is an ideal
What is it to value something? [CLICK TO CONTINUE READING]
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The Top 3 Strategies I Learned From The Dan Kennedy Copywriting Mastery Boot Camp
Use what you learn here to get your perfect prospect in a “MUST HAVE PRODUCT” state of mind
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 3 things you could learn from the course…
1. What To Do Before You Write:
Do a lot of research into competitors
- You wanna know what your competition is doing, even if they are doing it wrong
- Answer all the ads you see to see what their letters are like, their premiums & bonuses, installment payments, etc.
Do a lot of research into comparables
- You also need to know about anyone who is selling to the same market, at the same price point as you to your market or using the same methodology as you.
- Answer all the ads you see to spy on what their letters are like, what their premiums & bonuses are, if they’re using installment payments, etc
Proof
- You need as much validation as you can get
As you are collecting information about your clients, you must separate opinion from fact. You must know how the prospects really behave, what they respond to, what they don’t respond to, etc. You need to talk specifically to your market in their language with your crafted message.
One Dan Kennedy client found that 74% of his clients were long haul truck drivers so he created a parallel business where it was specifically tailored towards truck drivers and this runs in tandem with the generic. He now spends more on advertising to truck drivers and he advertises in trade journals, truck driver magazines, has literature put at truck stops and he advertises on country & western radio channels.
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See the myth that the $5,000 dollar per person Dan Kennedy Opportunity Concepts Seminar was dedicated to busting over 3 long days
What you’re going to see in these Dan Kennedy marketing notes are the brilliant ways that opportunity marketers sell what they sell . . . and why Dan believes there’s gold and donuts just waiting for you to indulge in once you let their sneaky little secrets sink into your mindset.
But first I want to answer the question of, “What is an opportunity marketer?”
Dan defines them as someone who is selling a “Get rich, make money opportunity to pretty much anyone who can read or listen to or watch the ad”.
They’re not selling a kit like magnetic marketing. They’re not selling a business growth system. They’re not selling guitar lessons.
They are convincing people to quit their dishwashing job to become a real estate investor or one of those kinds of deals.
These guys have a very unique approach to making a sale. [CLICK TO CONTINUE READING]
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The Top 3 Things I Learned From The Eben Pagan Guru Marketing Plan Seminar
The Eben Pagan Guru Marketing Plan seminar was a rapid-fire, non-stop barrage of fantastic idea after fantastic idea on how to make sure that when your perfect prospect see’s your marketing, they have to know more and are excited for what you’re going to show them that promises to help them get away from pain and move toward pleasure.
Use what you learn here to coax your perfect prospects out of hiding
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 3 things you could learn from this seminar…
1. Experts vs. Marketer Thinking
EXPERTS…
- Experts have blind spots and ego attachments that prevent them from being able to do good marketing.
- Experts feel they’ve earned the right to tell people what to do.
- Experts feel other people should come find them and the world should beat a path to their door.
- Experts tend to think marketing and sales are second class jobs due to the dynamic ethics / adaptive nature / circumstantial changeability of marketing and sales.
MARKETERS…
Marketers know nothing happens until another human being buys – until another human being out there makes the decision within themselves that ‘this is right for me’ and they take out their hard earned cash and they trade it for whatever it is you got. Nothing else matters without this. Them buying is the oxygen in your businesses body.
Marketers know most of the things they create and test won’t work. They don’t take it personally. Persistence to find the things that do work and roll them out and scale them is the difference maker.
Marketers knows the average human being is 25 pounds overweight, apathetic, moderately depressed, has low self esteem, has 0.75 best friends, leads a boring life, and everyone they know is boring – and to get them to take action requires something interesting going on. You as the marketer get to be that inspiring interesting person that pulls them out of their apathetic moderately depressed and dull life and makes things interesting. [CLICK TO CONTINUE READING]
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The Top 3 Strategies I Learned From The Dan Kennedy Business Of Copywriting Seminar
Use what you learn from Dan to get clients to bend the knee and kiss your ring
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 3 things you could learn from the course…
1. Compensation
Money can represent respect, status, influence, power, and value but it doesn’t automatically show up in your bank account because of your excellence in core competencies, your amazing service, smoldering passion and desire, nor are you entitled to anything at any time, for any reason.
Money flows to you in direct proportion to your preparedness, skill, value provided to clients AND your ability to position and present yourself and that value in its brightest, most persuasive light AND your ability to effectively manage the relationship you have with your clients.
And all of this is governed by your beliefs and personal behaviors in regard to being compensated.
2. “Converting virgins is hard, difficult and expensive work.”
Contrary to common sense, the overwhelming amount of business owners – small or big – are idiots and they don’t care. It’s highly unlikely that you’re gonna be the one person who enlightens and motivates them. Other people better than you have tried and failed.
That’s why it’s deceiving to see crappy advertising or websites and think, “Oh boy, I can fix this even if I was in a coma.” These people aren’t your perfect prospects. They’re better than someone who’s doing no advertising, but barely.
In any field, any population, including this one, or all the hotel owners, or all the restaurant owners, or all the football team owners in the NFL or all the anything or take the whole population, doesn’t make any difference.
You take any population and here’s what you’re gonna find – 1% are kicking ass and taking names and they’ve got all the money. 4% have a little of it. 15% are doing OK. And 80% are clueless and broke.
Doesn’t change.
Nothing over centuries has changed this and nothing will. The place to get the money is from the 5%. Not from the 95%.
You are FAR better off dealing with the 5%’er’s than the 95%’er’s.
So yes, the far majority of potential clients you’ll ever encounter are stupid. They don’t wanna do anything aggressive to get business. They’d rather sit and wallow in their empty restaurant and complain about the economy until they’re forced out of business rather than do 20 smart things to fix their problem of having no customers.
Dan Kennedy and I believe that your perfect client is someone who’s already doing 20 smart things and is looking to do 21 smart things if only someone like you would bring it to them. You’ll find yourself welcomed into this office with open arms.
You want smart people who doing smart stuff already. [CLICK TO CONTINUE READING]
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There are many perspectives on the topic of effective parenting . . . all of them work for someone, somewhere . . . and I’m interested to hear what you think about this counter intuitive one
Today I want to introduce you to a gentleman that I’ve
recently become massively impressed with. I want to relay to you his special story of what he believes the process of parenting should look like.
His name is Dr. Joseph Riggio.
If you’ve never been introduced to him before, here’s a quick bio taken from the TEDx Academy site that will get you up to speed on the path of enlightenment this man is on . . .
About Joseph Riggio:
Dr. Joseph Riggio is a cognitive scientist with deep expertise in transformational communication, decision-making and non-ordinary cognition. He is the architect and designer of the Mythogenic Self™ Process and an international figure in the professional NLP™ and hypnosis communities. Joseph is also a well known speaker and the author of many books and articles on transformational change, leadership and elite performance, including “Towards A Theory Of Transpersonal Decision-Making In Human Systems.”
Joseph is renown for the capacity of his insight to what motivates people to action, both personally and professionally, and his ability to organize the means to articulate the specific messages that will move these individuals to actually taking action. This may just as often be a conversation regarding the next step in an executive or professional career as it will be a plan to transform an entire organization to attain a new level of competence in meeting the demands of an ever-changing and often chaotic marketplace.
Joseph works as a transformational change agent with leaders in international business and professional circles. He advises single individuals, small groups, teams and entire organizations developing elite performance strategies that align them to move forward with integrity, elegance and aplomb.
And now that you have a clear idea of what informs his decision making process and mission in life, I’ll go right into the excerpt I’ve written here from one of his seminars on the topic of influence . . .
A Truly Unique View On Parenting{ 0 comments }
This is a Super Powerful 4 Minutes “The Greased Chute” – Dan Kennedy Shares One Of His Best Strategies…
And if you don’t want to see only a post of his wisdom but would like to put your hands all over the full notes we took on his Renegade Millionaire course, you’ll definitely want to click here now to go see this . . .
Dan Kennedy Talks About The Structure of Selling{ 1 comment }
