PDF Internet Marketing Experts Ryan Deiss & Perry Belcher’s 43 Proven, Brain-Dead-Simple Tweaks You Can Make To Your Site, So You Can Make More Money
Piggy back on these test results so you don't waste any of your precious traffic
Hey You,
It’s #2.
I know the Chief has expressed his gratitude to you for stepping up big time and getting all in WordPress’s face like an angry coach for “accidentally” suspending our blog.
If the chief and I didn’t have loyal friends like you protesting, it wouldn’t have taken our Junkyard Dog attorney to get everything straightened out but thankfully we didn’t even have to call him.
Now I’d like to thank you by giving you one hell of a set of notes I took on Ryan Deiss and Perry Belcher’s 43 Split Test Program. This is where they went through the notes they took on all the tests they ran in multiple industries (not just internet marketing) and broke down the results.
This is perfect for those of you who own this already but haven’t taken notes on it yet. If you don’t own it and you market online, you should go find it today. It’s that good.
During Eben Pagan’s “Get Altitude” seminar he asked everyone who split test something on their site, every single day, to stand up. What he found was that everyone who was standing had a site that was making them over a MILLION DOLLARS A YEAR.
My suggestion, take action on at least one of the suggestions today so you can get move beyond the million dollar mark or get closer to meeting it.
Enough said. Happy plundering…
43 Split Tests
#1 Guarantees
1.1 365 day guarantee increased conversion 5.6%
1.2 Reduced return rate 38% – Huge Impact
1.3 “No Small Print” weasel clause guarantees
#2 Post Sale Autoresponders
2.1 Changing your follow up autoresponder series to be sent from a “Personal Success Coach” and including 6 messages that help to teach consumption and satisfaction will reduce return rates by 17%.
2.2 Adding video instructional messages will reduce the return rate by about 24%
2.2.1 Can use the flip video for this. theflip.com or Camtasia
2.3 Instructions, success stories, what to do first – Quick Start Guide – always from the “personal success coach”. then ask them to give you feedback, NOT testimonials.
2.4 Not always good to have the “Big shot, face of company” emailing everyday, “success coach” gives a different feel.
2.5 People feel better about returning things to a faceless corporation rather than a person.
2.5.1 Most returns come from people not using rather than it not working
#3 Order Form
3.1 Placing testes on the right hand side of your order form will increase conversions 28-30%
3.2 Kennedy’s car dealership story- best car salesman he ever knew had a wall full of pics of smiling customers with their new cars in his office.
3.3 If you’re awesome you’re probably getting 80+% cart abandonment
#4 Payment Area
4.1 Placing a small video in your payment area explaining your site security will increase conversions by 12%
4.2 Get these logos on your site to help create trust in you: authorize.net, verisign, 128 bit encryption, BBB (Better Business Bureau), hacker safe.com, truste.com, honesteonline.com
#5 Payment Area
5.1 Placing seals from reputable sources like the BBB or Online Business Bureau in your buy areas, next to your buy now buttons, top right corner of site will increase conversions by 13%
5.2 Do Not use the logo or seal if you are not a member!!!
5.3 Take a look at what Amazon and those guys do
#6 Guarantee
6.1 Placing your guarantee in a text box with a seal and a red border can increase conversions by 17%
#7 Offer Look
7.1 Placing a dashed 4 pixel red border around your buy area can increase conversions by 28%
#8 Body Text
8.1 Changing all body text to Arial 12 point font can show a 31-36% increase in readability
8.2 12 point and 12 pixels (Dreamweaver) the same
#9 Headline Colors
9.1 Changing headline to rust-burgundy will increase conversions 28% conservatively
9.2 Lighter shade of blue is a close second
#10 Headline Font and Size
10.1 Changing headline to 20 pt Tahoma font and adding “Quotations” can increase conversion 17%.
#11 Headline Templates
11.1 Changing your headline to one of the following 3 best headlines…
11.2 How to, numbered headlines, 7 ways…good for subject lines, Who else wants—almost impossible to beat… best long form “Discover how a …”
11.3 Consistently increases conversions over more “Creative” headline templates (up to 44%).
#12 Testimonial Boxes
12.1 Creating a yellow (hex={ff,ff,e8}) johnson box and put all testimonials in them can increase conversions 16%
12.2 Never label them as Testimonials: Google hates that language. Always label as Customer Feedback and even try to use the customer review star system. Watch out for making every one 5 out 5.
12.3 Use blue (trust) border
#13 Testimonial Headlines
13.1 Make sure you place a red headline on all testimonials and you can increase conversions by 34%
#14 Headlines
14.1 Negative subject lines almost always beat positive ones
14.2 Changing your headline and supporting images to negative can increase conversions 20%
14.3 If it bleeds it leads
14.4 Look to Digg.com’s most popular articles for amazing headlines
#15 Intro Paragraph
15.1 Inserting a drop cap letter into the intro paragraph of your salesletter can increase your readership by 40%
#16 Backgrounds
16.1 Changing your background color to robbin’s egg blue (hex={64,95, ED}) triggers trust and can increase conversions 31%
#17: Pre Headline
17.1 Adding the following pre-headline before your headline: “ATTENTION: Blank Discover blank…” can increase conversion by 9%
#18 The P.S.
18.1 Placing very best testimonial below P.S. can increase conversions by 19%
#19 The Opt-in
19.1 Placing a testimonial directly below your optin box can increase optins by 16%
19.2 Not a teste for product but for what they get when they optin for
19.3 You get it from someone who bought something from you before and they subscribed from the newsletter or free report/video
19.3.1 All you do is call and ask them if you can do a brief interview with them
#20 Background Color
20.1 Changing from white to light grey (Hex={EE,EE,EE} can increase conversion by 7%
#21 Text Area Width
21.1 Changing sales letter text area from 560 pixels to 600 pixels can result in a 24% increase in scroll rate.
21.2 Perry also never has more than 3 sentences to a paragraph
21.3 95% of people coming to your site don’t buy
21.3.1 3-5% conversion is what we’re looking for
21.3.2 1 in 3 people who scroll will buy. Which is why it’s important that your opening is good
#22 Scroll Bar
22.1 Changing your scroll bar color to red increase scroll rate by 12%.
22.1.1 Works in I.E., Not Firefox
22.1.2 John Reese uses this
22.1.3 Same color is headline
See document: colour_scrollbar_generator.html
See document: scrollbar.php
#23 Opt-in Box
23.1 Change your opt-in box to look like Yahoo’s email login and moving it to the top right corner of your site can increase your opt-in rate by 77%
23.2 Millions of people pre-programmed to use this format
#24: Live Chat
24.1 Products over $300 awesome idea to have
24.2 Adding live chat to your website can increase conversions by 39%
24.3 Screw yourself if someone’s not working it at all times
24.4 php live support-cheapest-least reliable
24.5 live person.com quite expensive
24.5.1 You can incentivize this person and tell them just for asking your question you can get your 10% off.
24.5.2 Don’t let them get over salesy
24.5.3 Free shipping might outperform any other bonus you can do
#25 Johnson Boxes
25.1 Five really good reasons you should act now
25.1.1 Right above where you ask them to order
25.1.2 People won’t read your letter
25.1.3 People make decision to buy based on your headline
Then they zoom to price to see if they can afford it
Then they go back and read reasons “Not to buy”
Looking for holes in your argument
25.2 Recap of offer in 5 bullet points
25.3 Placing a text box with a light blue background color on your site titled “5 good Reasons to Buy” can increase your conversions by 25%
#26 Order Pages
26.1 Adding a product image or virtual pic to the top of your buy page can increase conversions by 15% and decrease cart abandonment rates dramatically
26.2 The progress bar is something that he uses to…step 1, step 2, step 3
26.3 1 shoppingcart allows you to do this
26.4 quickpaypro.com allows this too.
#27 On-Page Audio
27.1 Adding an audio testimonial at the top of page and setting it to auto play increases conversions up to 11%
27.1.1 Can’t be just you saying to buy-sales message
27.1.2 Testes work best
Perry likes using people with less teeth than a jack-o-lantern in his.
27.1.3 Tell them if they do it they can get a gift from you
27.2 audiogenerator.com
27.2.1 gives a phone # so it’s just like them leaving you a voicemail
27.3 byoaudio.com
#28 Getting Usable Testimonials
28.1 Asking your customers leading questions can increase the number of usable testimonials you get by 100%
28.2 For example ask questions like:
28.2.1 Were you skeptical when you first ordered this product? Please explain.
28.2.2 Did you get the product on time? Was the packaging intact and presentable?
28.2.3 Who would you recommend this product to and why?
#29 Testimonials
29.1 Creating a feedback forum on your site and sending customers there can increase the amount of testimonials your customers give you by 800%
29.1.1 Make it look like ebay feedback section
29.1.3 8X more likely to fill in this form than asking them to think me up
30 #30 Buy Options
30.1 Offering customers the option to buy using a payment plan can increase conversions 32%.
30.1.1 Honesty discount if they buy even after choosing payment plan
30.2 However, only about 17% of the sales chose the payment plan
#31 Price Points
31.1 Changing your price point to end with “7″ will increase conversions by 13%
31.2 Leave off cents
31.3 Wal-mart everything ends in 7
#32 Signature
32.1 Adding your signature to the top fold of your website right under the testimonial can increase conversions by 19%
32.2 Use for promise headlines
#33 Multiple Order Opportunities
33.1 Offering multiple (first) order opportunities right after the first testimonial can increase conversions by 31%
33.1.1 Then after the guarantee
33.1.2 Then in the order box
33.1.3 Then at the very last bottom of the page
33.1.4 Always at least 4 links to buy in logical places
#34 Price Points
34.1 Adding a retail price with a strike through and then listing a sale price can increase conversions by 14%
34.2 Will get emails asking how long it’s going to be on sale
34.2.1 Answer: we don’t know how long. just get it while it’s available
#35 Buy Area
35.1 Placing the credit card emblems in your buy area and making them a hyperlink to your buy link can increase your conversion rate by 3%
#36 Phone Orders
36.1 Placing an 800# on your site and taking phone orders will increase your conversions by 30%
36.2 Top right corner of the site
36.3 Committing suicide if you don’t have this and you’re selling something over $500.
36.4 everyone has a number they get paranoid about
36.5 Want 800 not 866, or anything else
36.6 answerforce.com
36.7 patlive.com
#37 Keyword-Loaded Domains
37.1 Buying a keyword loaded URL and sending traffic there can reduce your traffic cost by 40%-90% and increase CTR’s and conversions
37.2 Buy top phrases
37.2.1 microphonestands.com
37.2.2 coffeemakers.com
37.3 Better google quality score
37.3.1 Don’t accept superlatives in google ads but you can put it in your domain name-make sure you CAPITALIZE -WORLD’SGREATESTHOTDOGS.COM
#38 Action Word Domains
38.1 Buying URL with action words like “buy now” or “get rid of” and then your main keyword can increase conversions by 19%
38.2 examples: getridofmicenow.com buydomainnames.com sellyourhousetoday.com
38.2.1 Should be GetRidOfMiceNow.com
38.3 Frames the buyer
38.4 helps you beat your competitors with 4 lines of copy in your adwords
#39 Print Ads
39.1 Directing prospects to an email address rather than sending them to a URL in print ads can increase your opt-ins by 1000%
39.2 By doing this you get their email without having them be stopped by your squeeze page
39.3 getresponse.com doesn’t require you to double optin these people
#40 Declined Orders
40.1 Allowing declined orders to go through and contacting the customer the next day telling them “your system made a mistake” can increase recoveries by 45%.
40.2 60% of online transactions fail.
40.3 Doing this allows you to get all their contact info no matter what
40.4 1shoppingcart.com allows this.
40.5 Most people won’t whether it’s their fault or not will only enter their info once
40.5.1 You should take the blame
40.5.2 Insurance salesman situation- say “I’m so freaking sorry. I know I was supposed to be at your house and I screwed up and missed our appointment.”
#41 Multiple Sites
41.1 Putting up a review site and listing your product as well as your competitor’s will increase branding as well as allow you multiple streams of income and cheap traffic to your site.
41.2 Put you and your two competitors on a review site you make and then sign up for their affiliate programs. Then at least you get half of the money instead of none.
41.3 And he never rates his stuff as #1. Usually sandwiches in between.
41.3.1 Be honest in fleshing out the advantages and disadvantages
41.3.2 most people take middle options
41.3.3 You can make money again if they buy yours and theirs too.
41.3.4 This is how review sites make money
#42 Modeling
42.1 Giving an outsourcer your competitors site to rewrite will give you a sales letter with a different style than yours is written
42.1.1 We want to rewrite our letter. Here’s the original. I want a whole new one.
#43 Buy Button
43.1 Adding an Amazon.com style buy button to your site can increase conversions by 14%
43.2 Key elements: Orange background Blue Border “Add To Cart” or “Add To Shopping Basket”
43.3 Orange border with blue text – “Add to Cart” 58% higher click rate than order now
43.4 Over sized buttons are working awesome now…
43.4.1 almost 300 pixels on bottom of page
43.4.2 This is the time to stick it in their face
43.4.3 People want to know what you want them to do next
If you’ve seen this as valuable, please feel free to share it with your friends. And once again THANK YOU SO MUCH for your support. The chief and I greatly appreciate it.
Now go out and test something and bring home some money to spend on shiny bright objects.
Talk to you soon,
Note Taking Nerd #2
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