See The Productivity Tip That Is The Back Bone Of This Renegade Millionaire Dan Kennedy’s Success and How It’s Easily Available and Waiting For You To Put To Use In Your Life
I don’t believe I’ve ever studied and taken notes on one of Dan Kennedy’s courses and come away disappointed.
His Renegade Time Management course is positively incredible. It was a program I’d always wanted notes on in order to keep prisoner each of the principles that allow Dan to reign supreme in a crowded niche, year after year after year.
And now, I have taken all the notes and I’m sharing with you today what I feel was the most important insight he’s ever revealed on the topic of getting more shit done.
Prepare Yourself For A Glimpse Into The Lifestyle Of a Business Building Legend
In respect to the contrarian approach to time management that he takes, it mirrors what he tells people who have an entrepreneurial business – which is, they shouldn’t blindly mimic what big dumb corporations are doing in regards to their marketing and advertising.
On a similar note, if you want to be productive as an entrepreneur, using time management methodologies and tools composed with executives and middle managers in mind who work on a 9-5 schedule in an office and call it good day if they barely got anything done, is equally as dumb.
Dan owns somewhere in the ball park of 200 books and programs on the topic of time management and has seen pretty much everything presented on this topic and his opinion is that most of this stuff is built for people who aren’t doing very much.
Dan operates from the premise that if you want extraordinary results, then you’re not gonna come by those with “normal” methods – which applies to time just the same as it applies to playing the piano or building a home.
One of the questions people ask Dan Kennedy most often is . . .
“How The Hell Do You Get So Much Done?”
When people observe how much work Dan does, with only one person supporting him, they’re in awe. They’re also intrigued by how he limits access to himself.
He does three newsletters a month . . .
As a copywriter he’s doing 5-10 major client projects a month . . .
He’s writing advertising and sales copy, as well as product for the business he’s involved in . . .
He’s averaging 4-6 full day consultations a month . . .
He’s got 72 people in coaching groups who require his personal attention . . .
He’s had at least one book a year published for the last decade . . .
He still speaks at least once a month (he used to manage almost this same workload when he was on the road speaking 100+ days a year) . . .
He’s doing day to day business stuff . . .
He’s managing his money . . .
He’s fooling around with his race horses . . .
And people look at this and consider it to be three people’s work load. That he gets this much done every month is compelling along with him working with only who he chooses to work with, when he chooses to work with them.
If this is inspiring to you, then the Renegade Time Management philosophy is definitely your source for finding tips to increase productivity that allows your output to flourish beyond what you thought possible.
But maybe you don’t think this is possible for you. Maybe you have the same concerns other people do. See if this is something you’re saying to yourself . . .
“You’re super human Dan and your methods won’t work because my business is different.”
“My business is different,” is the knee jerk excuse that blurts out of everyone’s guilty mouth for not doing all kinds of effective things they should be doing.
The same things people say about his contrarian advertising and marketing is the same thing said about his time management philosophy.
Why is your business different? It probably isn’t.
All businesses have same fundamental functions in common:
They have either a customer, a client, or a patient.
They provide either a good or a service or both.
They either go to the customer’s location or bring the customer to their location.
They have to have some method of bringing new people in.
They have to have some method of repeatedly selling to and keeping the customers they do have.
So the differences between a plastic surgeon, a gas tank manufacturer, and the shoe store owner, are very small and the commonalities are far greater.
Most of Dan’s approach to time and communication and customer and client management has more to do with your mindset and decisions you make about universal principles than it does with anything “business specific”.
Everyone thinks they can’t train their customers to do business on their terms.
Everyone thinks they have to be immediately accessible to their customers and clients.
And if you look into industry after industry after industry, you’ll find at least one person in there who is violating these industry religious beliefs and are proving everyone wrong and ignorant.
Most commercial realtors would sit and argue with you that you’ve got to take the call when it comes in, certainly if someone is investing hundreds of thousands, or millions of dollars with you, and that these clients insist on having your cell phone number so they can get a hold of you day or night, yet Dan has a client who’s doing the exact opposite.
Dan’s client is actually making people fill out a form and pay money to even be able to have a telephone conversation with him about becoming a client.
OH NO HE DI’INT!!!
Another one of his clients in the mortgage business who works with residential realtors who think that as soon as they’ve got a person who wants to make them an offer, they need to get a hold of their mortgage person.
Dan’s client makes a very high six-figure income in the mortgage business. He accomplishes this even though he turns his cell phone off every day at 5:00 and keeps it off during the weekend, doesn’t check messages, and has trained his realtors to work around these preferences of his.
You could find example after example after example in different industries of people doing the opposite of what the majority of the industry insists on doing.
You always determine how you want to do business with people, how you want them to do business with you and how valuable your time is to you. The question is, “Are these decisions you’ve made making your life more pleasant or more stressful?”
Time Is The Only Asset You’ve Got That Can’t Be Replaced and Replenished
In pretty much most instances, there’s more than enough prospects to be had and any client, patient, customer who leaves can be replaced by another.
If clients, patients, and customers weren’t replenishable, everyone would be out of business almost as soon as they got into business because it’s a guarantee you’re gonna lose customers, clients or patients.
They move, they die, they have a best friend who gets in the business and they decide to go do business with them, on and on.
So no matter how awesome a job you do with your marketing, your service/products and support, you’re gonna lose some people every year. And business owners who stay in business obviously are finding ways to replace those people. So replacing one or two more that leave as a result of the way you choose to do business shouldn’t be a big deal.
Money can be replaced.
Physical assets destroyed due to hurricanes, bed bugs, fire, snow storms, floods, etc. are replaced all the time.
The only thing that can’t be given back to you is the minute you just spent. And this is why this is an asset worth being pit-bull vicious about protecting.
Why Lack of Time Accountability and Measurement Leads To Horrible Results – THE MOST IMPORTANT SECTION OF THIS ENTIRE COURSE
There is no neutral in life. You’re either in drive or you’re in reverse.
If you take away accountability, your results start moving in reverse. If you impose it, it improves. Every professional sports coach knows this.
Pat Riley, former NBA coach of the Los Angeles Lakers and Miami Heat, made famous the “Better Your Best” concept of taking stats and having players trying to beat their previous best performance. We, as entrepreneurs need to do the same thing.
The ultimate good news/bad news joke is “The good news is: You’re your own boss. The bad news is: You’ve got a REAAALLLY shitty, dysfunctional, and incompetent boss.”
An entrepreneurial person has a little accountability pressure in the fact that work needs to be done for clients, but there is none for the moment by moment, function by function basis.
So the only accountability available to the entrepreneur is hitting or missing time and money targets.
Most people try to get the job done with money targets alone. But it’s the time targets that make up the day to day that REALLY make it possible to hit the money targets.
If you’re waiting till the end of the month to see if you hit your sales quota or not, and then judging yourself successful or not based on your hitting it or not, you’re too late.
You want predictive indicators, not historic indicators. Predictive indicators of money are your use of your time. This is how you hold yourself accountable.
Dan talks about how the fact that he met all but one of his time targets for that day, is very predictive of what his bank balance is gonna look like at the end of the month.
If he’d missed 4 or 5 of them he’d be annoyed with himself and want to look at why this occurred. Was it faulty assessment of how long it’d take to do something? And why is that?” so that he doesn’t make the same mistake again. Or it’s because he let something interfere with his script, and what did he let interfere and how can you make sure that doesn’t happen anymore?
Time Can Be Wasted and Abused Only To The Extent That It’s Available To Be So
So look at this scenario.
Say you’ve got a phone appointment with the person who is the #1 VIP in your life in 30 seconds – President of United States, Playboy centerfold, Nelson Mandela, client who wants to give you $280,000 dollars, your favorite Hollywood celebrity, whoever, and you’re waiting for the call and some guy in your office pokes his head in asking if you’ve got a minute.
Would you brush him off? Of course you would.
SO WHY ISN’T THE APPOINTMENT THAT YOU HAD WITH YOURSELF EVERY BIT AS IMPORTANT TO BE SAFEGUARDED THAN IS THE APPOINTMENT WITH THE POPE OR THE PRESIDENT?
When you look at it like this, it’s easier to be tough about this.
Beyond Scheduling Your Day
Dan’s days aren’t scheduled in the sense that you’ve got a page in the appointment book where there’s a meeting noted down, a lunch, and a couple of phone calls written in.
Dan’s days are scripted.
A schedule is your appointments for the day. A script is every minute of the movie that is your day. That’s the easiest way to explain what scripting your day is.
Think about it in terms of a movie script. Most people are trying to shoot a movie with just an outline. And this doesn’t work very well in Hollywood and it doesn’t work very well on the street.
You need to have everything blocked out minute-by-minute-by-minute (in hunks of minutes of course).
With a good Hollywood script, if someone is walking from the front door to their car, it’s determined how long that’s gonna take. You have to take all of this into account because you have a target for how long the film is and just the same with your day, you’ve got a fixed numbers that you’re awake and in a place you can work.
If you want maximum productivity, you want to know how long it takes from pushing the on button to your computer to having all of the programs you need to use takes so that you’re factoring that into the script that only gives you X amount of film a.k.a. your work hours to use.
The entire day. Everything that needs to be accomplished for the day is listed according to the time it’s going to take to complete, each of them totaling up to the minutes available in the time block.
Every minute of Dan’s work day is accounted for. So if he lets an interruption in, something in this script, something isn’t going to happen. Something, or someone is going to get cheated today if somebody barges in and bumps to the front of the line.
Dan is always assessing where he is on his work list, to where he is on the clock.
On most days for Dan, there is no time to be wasted or abused because he has pre-assigned it all, the day before or earlier.
Stop Getting Punked Out Of The Results You Want
When I started scripting my day according to what I valued accomplishing in my life, I found those months of my life to be incredible.
Using this practice aided me in working out four days – one day off for 52 weeks straight.
And the workouts were ball-busters. The work out for the day consisted of better-your-best timed sprinting not just walking, explosive plyometric push ups not just push ups, full out jumping knees touching my chest not just body weight squats. And two of the four days included me doing a boxing workout on top of these circuit training workouts.
On top of this, I would script out times when I was going to study marketing or copywriting for one hour every day. On top of this I demanded of myself an hour of personal development studying.
All of this on top of working in two professions.
This would’ve never been possible had I not scripted out what my day was going to look like the night before and then, lived by the script the next day. In essence, this strategy allowed me to get into the best shape of my life and feel the proudest of my body that I’ve ever felt.
And I didn’t need any fancy pants planner or software to do this. I just used a piece of paper inside a journal. Here’s a picture of what my process looked like . . .
See. No rocket science required. Just consistency.
And of course stuff came up that altered the times I would do some of these activities, but this wasn’t often at all. It was actually rare for me to be derailed. It was like the universe made way for me to get my shit done because it respected that I knew where I was going.
You’ll notice that my activities throughout the day are in “Code Names” to give them a sexier appeal. “Article Magic” sounds more appealing to me and conveys what I want the result to be far more than “article” does.
I learned to re-frame your activities like this from Tony Robbins and I could’ve done it a lot better. For example: “Fuck my relationship with my cuddle umpkins wide open to god” sounds and feels vastly different than, “Angie” does.
Everything Adds Up
What you see on the bottom below the schedule are the broad daily goals I wanted to pursue and then the evidence of them being realized that day in even the smallest way on the end of the page that showed up as a result of the activities I took action on that day.
This page was to be written out every night before I went to sleep (15-20 min.) and this way when I woke up, I hit the road running. No confusion. No wondering what was going to happen. I knew what was gonna happen and when it was going to happen and that each activity was moving me towards my becoming who I wanted to become, or feeling good about my progress because I cleaned up after myself or did some other chore.
One key factor I believe that will help you to achieve more in your day is by sleeping in a more structured fashion to give yourself more time – shorter if you sleep a lot, or longer if you barely ever sleep – than you do now. Go check out this post’s productivity tips at work to see how to do this.
Take Dan’s advice along with mine and try this easy one page scripting technique out for yourself and tell me what you think of the results that it brings to you. You can do this here in the comments below or hit me at my private email address that can be found in the “Contact” form at the top of the site.
Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd
PS. If you want even more Dan Kennedy renegade time management productivity tips and marketing mindset strategies, you definitely want to come on down and get the full set of notes here . . .