MyNoteTakingNerd - Nerd2Offer

Today I’m showing up with gift in my hand (as usual)and an opportunity you may or may not have been waiting for... that you probably shouldn’t take advantage of unless you’re the perfect candidate.

In my journey to fuel my writing with uniquely familiar elements that lead to higher conversion for myself and my clients, I’ve come across a cutie named Pilar Alessandra.

She’s a screenwriting instructor / script consultant who has helped hundreds of writers finish their screenplays, win major writing competitions, and make script sales to studios such as Disney, DreamWorks, Warner Bros. and Sony.

Today, I’m letting you in on how I adapted one of her awesome story telling formulas for writing movie scripts and converted it so it directly ties to cultivating an engaging story that you can use for any salesletter or a video script.

For the purpose you and I would be telling a story, we have a seconds to suck a prospect in and a couple minutes to flip them if we’ve hit message to market pay dirt.

In Part 1 one of "Selling With Emotional Impact" (at the blog), I pointed out that the business you andI are in is the emotion business. What you're reading now could easily be considered Part 1.5 of this two part series.

Yes, you may sell information or shovels or sham wow towels but people only buy shit to change their situation and to change the way they feel.

Here's a quote on the importance of getting a firm grasp on this reality, directly from Dan Kennedy's Influential Writing Program...

They want FAITH – faith in you. Your goals, your success, your experience, your expertise.

Faith in “your way” for them, that will give them their goals, give them success like yours.

Faith in themselves and their ability or likelihood of getting the goals shown to them.

This Is The Story of Anyone Like You Who's
Looking To Sell More In Print or Pixel

The question is "How do you do this without making the whole damn ad seem likes it's more about you than it is your prospect and what they want?

Well, I'm going to demonstrate in 10 questions how you can turn your presentation into a story using Pilar's 10 questions she puts people through to flesh out the beginning, middle, and end for a movie in just 10 minutes.

You're about to see that if a screenwriter can come up with the structure for a movie in 10 minutes, you should be able to do this just as easily with coming up with a story to use in your ad.

Now, first you've gotta ask yourself, "Where the hell do I get stories from that apply to my business?"

Just to keep this real direct and simple, I advocate you tap two deep reservoirs, your own story and stories of your satisfied customers.

Making your direct response marketing is a pleasure for your prospect to go through doesn't have to be hard. Not when you've got someone like me to walk you through the process.

I was amazed when I watched this 10 minute process give birth to a full fledged concept for a whole movie.

And as I'm revealing it, I'll be demonstrating it to you while talking about the very, very real, very very limited, opportunity you might get (depending on how fast you act) to consult one on one with me about any copywriting you're in the middle of or are about to start.

For years now I've had authorities/experts admire my copywriting, my thirst for learning and my knowledge of marketing/influence and ask me why I haven't gone full guru and started coaching or haven't gone out worked the circuit writing for the stars.

For years, I've made plenty of money writing for myself and just thought for so many years, "Who am I to talk about this subject when there are so many other guru's out there," or "I don't know enough yet," and those were just lies.

Lies that protected me from potential rejection. Imagined rejection. Rejection that I'd already had counter evidence to through people admiring the results I'd gotten for myself and projects I worked on with gurus.

Story Finding Question 3: What’s the worst situation your character could find himself in?

For me, one of the worst places I endured was the space where I was scared to talk with you. Frightened that you would see me for a fraud if I ever had the audacity to publish my writing on a blog for you and the world to see.

What's the worst situation you've ever been placed in an come out the other side a better person for having overcome the adversity?

Story Finding Question 4: What's is the first action our man would do in that situation?

Through the help of the Chief, I took a leap of faith and wrote my first post for the blog, then, another, then another. And who'd of guessed that one of very first posts remains the most popular on the site as of today.

Who's one person you're grateful to because they filled you up encouragement and guidance when you needed it?

The whole thing could've blown up in my face had I tried to be like everyone else in the industry. If I tried to copy what other "Guru's" or the conservative segment of society approved of.

This leap could've crushed my confidence had I not had a mentor who believed more in me than I did in myself. A mentor who really convinced me that I knew my shit and that it'd be cheating the world by not sharing my unique light with the world.

Have you ever stopped yourself before in the past because you wouldn't take the first step and risk failure?

Story Finding Question 6: Who would be the least likely person to help that character or team up with him?

I'd have to say that the last person I'd have ever expected to come to the chief's and my aid was a Mega, Mega, Mega Super star to the internet marketing/business building community.

Someone told this guy, who shall remain anonymous, that we had put together notes for his program and he got a copy of them and got in touch with us and gently asked us to not sell his content but through personal phone conversations, the Chief was able to help this man see our notes actually helped his business, rather than impinging on it because it gave new prospects a glimpse into what the man was capable of and the gentleman came to find out that most of our customers already owned the program but just hadn't gone through it all the way, let alone spent days taking notes on it.

Hyper active buyers are gonna buy. Might as well have them buying something that reinforces YOUR AWESOMENESS rather than someone else's.

This guru eventually gave me great feedback that helped shape copy I was writing for the site and has also given us great advice about how to enhance what we were already doing with the site, all free of charge out of the kindness of his heart.

Story Finding Question 7: What new action might these people push him to take?

This guru's lofty appraisal of my writing along with the Chiefs faith prodded me to start our Ultra Product Launch Program which allowed me share some of my top shelf secrets with you about how to talkto ideal prospects so they'll listen up and pay you for your adviceor products.

This along with personal clients I'd worked with one-on-one before we started the site and clients that came later through the site, reinforced my mentors belief in my mojo and brought me to reality.

For so many years I'd been the Hot Kid who never had to answer to anyone but myself and when I started taking private clients NO ONE, big-time direct marketers included, rejected my copy.

Now someone had. I still believe in what I wrote and I'm sure theystill believe it was wrong. We're both right since my copy was never tested.

I'm telling you this to illustrate that I'm not perfect yet. And I'm not perfect for everyone. I can't help but have my voice bleed through into copy because my voice/view of the world is where I live 99% of the time.

This means that I like to play in certain range and if I have to play a complete opposite role like writing to turbo charged religious or racist audiences, I can't do it. Won't do it.

But hanging your ass out over the flame is essential to success. Asses that are protected belong on life-long employees the guys & gals who serve on boards of directors of major corporations.

I knew I knew marketing and copywriting. I'd proven it in my own business. Yet, there was the part of me that said, "Who do you think you are, that people will listen to you and that what you say can make a difference?"

Once I slayed this demon, I was free to shine. To go out and risk massive success or massive failure. And to do either on my terms.

What's getting in the way of your writing or the copy you have written for you, just plain kicking ass & taking names?

Story Finding Question 9: How might the hero’s flaw become a skill that can help him or all of his supporting team?

For me, wanting to be courageous and pursue my potential challenged me to take on the risk of failure. My fear of feeling like a pussy drove me to make the decision to first of all seek out ways to expand my skill set which led me to invest major money and timeinto honing my craft.

This eventually paid off big time when I once again let my fear of feeling like pussy drive me to actually consult with and write for clients and then publish my view of the world for all to see on the internet.

This ultimately lead to me being able to impact your life with my expertise and get the reward of not just nice fees coming into my bank account but a sense of fulfillment that comes along with adding value to your life, solving mysteries for you, and leading you to feel like a champ because you've used my advice and had it pay off big time for you.

How might any flaws in your sales copy/sales strategy be affecting the story that is your business career?

Story Finding Question 10: What might be the final action our main character could take that is the least likely thing we would have expected them to do?

Today, with your permission, the action I'm taking is extending an invitation to you, an action that if you were to see how full my client/work load schedule was, you'd say was quite un-expected.

However, in the spirit of the launching our New Blog, I'm feeling generous and grateful to have you here with me, now, and however long you've fancied my writing on the site.

So, today and today only, I'm extending to you 2 hours of consulting time with me for the price of one. Buy one, get one free.

This of course, is an invitation that can only be appreciated by someone like you, who's...

Personally, I don't mind if you want to talk about email copy, squeeze page copy or long form online or offline salesletter copy. I'm open to answering questions for you about any and all of it.

And of course, you have to, by the end of our first hour be absolutely convinced that you've gotten your money's worth plus some. For the piece of copy you and I go over, you must at the very minimum feel that the headline and/or lead for your copy is at most, worthy of worship and at least, worthy of testing.

The reason I say this is a must is because nothing else matters if you don't get this right. You could be sitting on the most amazing offer known to your market but if the person never see's it because they don't connect with your headline, you're toast.

Therefore at the end of our 2 hours together you must feel tickled pink with the potential of what I co-create with you.

And if you aren't pleased at the end of our call, you and I should part friends and your bank account will be quickly replenished with the fee of $197.00 (my reduced "Love Ya" fee for one hour of phone consultation) you've entrusted to me.

Dick around and mull things over, link below no-workie and what could've been, should've been the breakthrough you needed, been waiting and hoping for, vanishes like a fart in the wind.

If the link below is active, it means you're quick trigger finger beat the mob. What happens next is I'll email you and you and I will set a date for the phone call in two weeks.

Before our call together I'll have you send me the primary copy or questions you'd like me to put my trained eyes to so I won't be working without a net and so your primary issues are handled.

After we've talked and you feel enthusiastic and confident about how your primary piece has been enhanced or questions have been answered, we'll talk about any other copy or copy strategies that you'd like.

Once again, the only reason this is happening is because The Chief has inspired me to recognize how you and others on our list have been good boys and girls and I want to make it real easy for you to get the success you want with your copy.

So I've opened up for the first time in history, personal consultation time for you and four other lucky nerd fans.

Just relax and remember, you must be ecstatic with the prescription for success you and I come up with and if you for whatever reason you aren't, you don't pay.

P.S. Do you see how you could put the 10 questions above to yourself or to one of your satisfied customers and bring together the raw, emotional material for a great sales story?

Good. Then this email has left you better off for at least having read it and copied the questions, even if you weren't one of the "Lucky Chosen 5".

One Incredibly Easy Way To Make Your Sales Message Persuasive and Entertaining